In the Communication and UX categories, iF Design Award honoured Hyundai Marketing’s extended reality (XR) content for the online IONIQ 6 Digital Studio, wherein the brand realised a immersive user experience, promoting an EV that can be personalised to suit each customers’ taste.
Last but not least, the jury also lauded Hyundai Motor Group’s corporate website (www.hyundai.co.kr) in the Communication, UX and UI categories for its innovative design that breaks away from traditional corporate design to allow users to seek out content in a social media-like experience.
This is the ninth year in a row that iF Design Award has celebrated Hyundai Motor Company and Hyundai Motor Group in various disciplines.
“We are honoured to be recognised as a lifestyle mobility brand that forges strong emotional connections between people and vehicles by bringing more value to our customer’s everyday life,” said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center. “Our global design team has worked hand-in-hand with our engineers to inject passion and knowledge into every product, concept, venue and interface with the aim of sharing our brand’s values.”