The Industrial Design Society of America (IDSA)’s prestigious award is one of the three most renowned design awards in the U.S., along with the ‘iF Design Award’ and the ‘Red Dot Design Award.’ The award selects winners of 20 categories, including automotive and transportation, consumer technology, and service design, based on standards such as design innovation, user experience and social responsibility.
The three silver IDEA Design awards won by Hyundai Motor are the most prestigious global design awards won in Hyundai’s history for the automotive and transportation category. Previously, in 2016 Elantra received a bronze award.
Hyundai’s Large SUV, Santa Fe, redesigned and launched as the fourth-generation model in June, features a wide and stable stance, Hyundai’s signature Cascading Grille, and a Composite Light design comprised of LED daytime running lights positioned on top of the LED headlights, showcasing grandiose and dynamic exterior design.
The expressive and powerful new small SUV Kona adopts Hyundai Motor’s new family identity. The future-oriented Composite Light design and rugged bumper design ‘Armour’ together deliver a confident, progressive appearance with a sleek, sharp silhouette. Kona has swept all three worldwide renowned design awards this year.
The next-generation fuel cell vehicle, NEXO, has a future-oriented design that showcases its advanced capabilities, and thoughtful features like a horizon positioning lamp showing its future and current visual boundaries, and hidden rear wiper that fits in with the car’s clean image. NEXO also received the prestigious Red Dot Design Award, earning recognition for its design excellence.
"The three representative models that will be responsible for the current and future of Hyundai Motor's SUV line-up proved their competitive edge by achieving the highest-ever company performance in product design," said Luc Donkerwolke, Head of Hyundai Design centre and Executive Vice President of Hyundai Motor. “We expect this recognition will help inspire continuous improvement in design performance for Hyundai.”
In addition, Hyundai Motor's luxury brand, Genesis, has been recognised for its design excellence for two consecutive years. The mid-sized sedan G70 was selected as an IDEA Finalist following the same honour as G80 Sports last year.